Who doesn’t appreciate being welcomed, recognised, and treated as an individual when walking into a store?
The personal touch is something that people value whether it is in person or online. Studies have shown that 74% of marketers say they know video personalization increases customer engagement, but only 19% actually use it. This means implementing personalization strategies can potentially put you ahead of the pack.
The great news is that your ability to customise your message has grown easier and more comprehensive over the last decade.
Five years ago, the most you could expect was messages that made a website visitor feel like they were being spoken to, with phrases like ‘Glad to have you back’ being used to develop a ‘relationship’.
If the personalization was particularly advanced and could work out who you were based on a sign-in or a browser cookie, then perhaps the message might even have been so forward as to have extended to first name terms: ‘Glad to have you back, Tom’.
These days, with the wealth of metadata available to marketers, the opportunities afforded by tools for personalization have changed marketing beyond recognition. Take for example with eCommerce, personalization has been not just limited to welcome messages, but product recommendations. Manufacturers and developers are finding ingenious ways to make a customer’s experience of a product or service become more personal.
The experience has become so positive that 60% of customers online prefer it if an online store remembers their contact details and purchase information. A large swathe of eCommerce customers want that store to retain all of their personal information, and they expect to receive a personal service that recognises them and how they shop. Think about the booming success of Amazon!
Most professional marketers are completely aware of the rewarding benefits of personalization. The possibilities seem limitless as you think about the options for emails, websites and content. Technology is always evolving and when combined with growing availability of customer data, the boundaries are constantly being pushed. The great news is that by employing these new personalization tactics businesses are being rewarded greatly.
The process can seem daunting and just like everything else in marketing, it is something that you have to always be perfecting. That is why the comprehensive cutting edge tools that we use @Video Fantazia can get you ahead of the competition.
Tailoring your marketing message and the customer experience to your prospect can have many positive effects.
You bet it does! Personalization demonstrably increases conversions. There are many examples of results. Here are three that you might have heard of:
Improving conversions is great, but it is totally another level to increase recurring conversions, advocacy and retention. Getting repeat customers and turning them into raving fans magnifies your sales.
Econsultancy’s research showed that post-purchase loyalty programs which contained personalized offers were one of the most important factors in encouraging repeat purchase. This is hardly surprising. Customer retention is built on relationship and familiarity, two things that personalization both facilitates and is predicated upon.
Personalization can also give your marketing the edge over your competition.
Nowadays there is an overwhelming amount of content, products and services out there. If you provide a personalized experience, particularly one that is predictive rather than reactive, you have a real opportunity to achieve success in an increasingly noisy world of choices.
Iron Mountain recently reported that by personalizing content based on company size and location, they realized a 219% increase in new leads.
Although personalization may seem like a challenge at first, there is no doubt that doing it well helps consumers navigate a noisy world in a relevant, helpful and, ultimately, profitable way.
Video Fantazia understands the power of data-driven personalization. We know that customers have come to expect relevant, tailored experiences, and that delivering on this brings increased customer acquisition and loyalty. This is why we have invested in cutting edge Personalised Video technology to help our clients increase engagement and convert prospects into paying customers. From getting car shoppers to take advantage of a special drive away deal to helping Estate Agents get prospects to attend an Open House, our Personalised Video technology is proven to get you those all important elusive LEADS.
Well, the innovative Lead Generation Personalised Video we create will offer a unique experience for each prospect so that they can see their Name, Location and even their Picture which makes it appear as if the ad is exclusively for them. We add an ‘In Video’ contact form which pops up at the end of the video, compelling them to enter their details in the form which you will receive within minutes directly in your inbox! So you can either keep doing what you’re doing or seize the opportunity to finally stand out from the competition.